On TikTok, users can record videos up to 60 seconds, and on Instagram Reels, users can record videos up to 30 seconds. Instagram's latest video feature—Reels—has been rolled out to users over the past month and is now finally available to all. Brands now on TikTok have experienced this growth, and are using the app to reach a younger demographic in the process. And for us, of course, that means dancing. TikTok vs Instagram Reels – What’s the difference? Even if you have no followers, TikTok puts your video on a small number of TikTok users popular For You page. From similar explore pages, video editing interfaces, and the overall concept, it makes sense why people are comparing Reels to TikTok. Depending on the content you post, the 30-second max on Instagram Reels could feel short. Popular themes and trending hashtags are constantly changing, so it’s best to stay up-to-date with what the top creators are doing on TikTok via your For You page. Brands, businesses, and creative storytellers such as photographers, videographers, or musicians can also use this tool to share engaging fifteen-second video content. Infographic: Instagram Reels vs. TikTok - everything you should know. There’s no further information on why or how Instagram selects the featured content. This time around, external factors seem to be supporting the Instagram vs TikTok battle. TikTok also acts as an agent for its creatives, facilitating introductions, and even assisting in managing campaigns. Similarly to TikTok, Instagram users can record and edit video clips set to their favorite music, then share them to their platform. This new generation is more interested in showcasing behind-the-scenes, less-curated, more authentic content. And, if you’re looking to take part in viral trends and reach a younger Gen Z audience, you may see more success on TikTok. Instagram has given Instagram Reels the same care and attention as to its launch of IGTV, a feature that allows users to create series-based content that users can release to followers as almost mini-episodes. why some business accounts don’t have access to music on Instagram, Easily schedule photos, videos & carousel posts with a few clicks. The Marketplace connects brands to content creator partners with real performance data. What is Reels On August 5th, Facebook announced the launch of short-video service within Instagram - Reels. Just like TikTok, Reels has a bunch of creative tools to create short-form videos with special effects, text, and music. TikTok recently announced a first-of-its-kind partnership with Shopify, aimed to make it easier for Shopify’s over 1 million merchants to reach TikTok’s younger audience and drive sales. User interactions: such as the videos you like or share, accounts you follow, comments you post, and content you create. With the rising popularity of TikTok, Instagram introduced Instagram Reels — a new way for users to record 15 to 30-second videos set to music. When the app lost popularity, a lot of those creatives had nowhere else that they had built an audience. It’s Facebook’s attempt to compete with TikTok, which is also aimed at short-form video creation and is especially popular for Gen Z. That’s why you’ll sometimes come across videos with very little engagement. The content that you create for Instagram Reels and TikTok is essentially the same type of content, marketed to different demographics. TikTok is a relatively new platform that will allow you to engage with an entirely new audience. Instagram Reels has the ability to help you build an organic community on Instagram, better connect people to your brand, and expand your reach on Instagram within yet another new update. Instagram Reels is the latest mode within the main Instagram Stories camera menu. While the app was once dominated by Generation Z users, Millennials now make up a greater percentage of TikTok’s user base. As Instagram Reels is still in its early stages, we predict they’ll roll out a longer video option in the future. The same thing has the potential to happen to any brand or creative business on Instagram or TikTok using these features. TikTok vs. Instagram Reels – Short Form Video Features Compared by Josefin Snihs • Aug 24, 2020 • Blog Earlier this month, Instagram launched reels , a new feature that allows users to upload short-form looping videos to the popular social platform. You can share Instagram Reels only to your Stories, or you can also pin Instagram Reels to show up in your feed. And with TikTok’s massive success, it makes sense that other social media channels would want to mimic the platform. Their audience is already there, the reach is already noted. Get Early Access today! This is how individual videos can perform really well on the platform. Brands have already created Instagram strategies on how they use the platform. Similar to TikTok, the app's new feature allows you to create short videos to showcase your skills, whatever they may be. Instagram Reels vs. TikTok. And, what’s different about going viral on Instagram Reels compared to TikTok? Here are two quick tips on how creative businesses can utilize Instagram Reels in their marketing and content strategy. This article puts Instagram Reels vs. TikTok face-to-face and evaluates what you need to know about both of these features to implement into your creative business. first-of-its-kind partnership with Shopify, This is How the Instagram Algorithm Works in 2021, The Ultimate Guide to Instagram Hashtags in 2021, The Best Time to Post on Instagram in 2021, According to 12 Million Posts. While longer content may work better with TikTok’s timestamp,  you can still be creative on Reels. The demographics of the user base on Instagram are currently a lot broader than TikTok. These features are a fun way for brands and businesses to creatively interact and engage with users in their community (and grow their reach even further!). Looking for more social media content? Both TikTok and Instagram Reels allow their users to record fifteen-second clips set to music. Currently, on Instagram Reels, there is nothing like the Duet or Stitch feature — users can only record their own footage or upload content from their camera roll. Our suggestion is to do both. So for brands and creatives interested in comparing Instagram Reels vs. TikTok, the short answer is that both platforms are essentially currently offering the same service. If that small amount of people like your video and interacts with it, it’ll be exposed to more people, and then more if it performs well with them. Check out this cute tutorial from Sephora, This adorable sponsored post by @colormecourtney for Nike, How to Make Zoom Backgrounds for Video Chatters Everywhere, 7 Creative TikTok Trends for Photographers to Try, 8 Tips on How to Make Money on Instagram in 2020, A Beginner’s Guide to Promoting Your Illustrations on Instagram in 2020. Follow along at @jessicaworb. If you have a TikTok Pro Account, you have access to all of TikTok’s analytics. With TikTok’s built-in audience and content analytics, you can target the right audiences and really understand what they’re interested in. And while you have the opportunity to be as creative as you want on both platforms, TikTok is more “anti-aesthetic”. Differences Between Instagram Reels and TikTok Instagram Reels and TikTok may be built with the same end-goal in mind—short-form video content creation and consumption—but they’re not identical. That being said, don’t just use any hashtag. Instagram Stories was the first iteration of this. In a time where there are seemingly endless updates to how brands think about social media platforms, and how consumers use them, it’s important to stay up-to-date with what is important to implement in your business. But what about TikTok and Reels? TikTok is a relatively new platform that will allow you to engage with an entirely new audience. Here are a few examples for different kinds of businesses and the type of educational content they can share on Instagram Reels. If you’re looking to reach a millennial audience and share videos that align with your Instagram aesthetic, you can try out Instagram Reels. Old allegiances may not have to die hard with the recent announcement of Instagram Reels. The cool thing about Instagram Reels is that you can edit directly on Instagram. Both TikTok, a stand-alone app, and Reels, a feature inside Instagram, are free to use. The largest was TikTok user OurFire, who has over 5 million fans. If capacity and time is an issue, post less content but better content. And if TikTok sticks around (in whatever form), then Reels risks being seen as a poor imitation, plus a confusing add-on to Instagram, thus alienating users of both platforms. There are now over 800 million active users on TikTok worldwide and it is the most downloaded app on Apple’s app store. The app allows you to take various clips or images and string them together, essentially making a fully edited video. Just like IGTV, Instagram Reels now has its own Explore tab within Instagram. Building an engaging audience on any social media platform is never a bad idea. Some other fun editing tools on TikTok are the voice effects and voiceover tools. Instagram Reels also has a “Featured” video feature. The similarities beg the question — is there a difference between Instagram Reels and TikTok? If your Instagram Reel goes viral, you’re opening up your profile to thousands of potential customers. Massive TikTokers Dixie D’Amelio, who boasts 32 million followers and Addison Rae, who has 53.3 million recently posted videos urging their followers to subscribe to their Instagram and YouTube accounts instead. TikTok is already one of the most used apps in the world, exceeding 2 billion total global downloads in early 2020. The best part? Instagram Reels vs TikTok, Duration: In TikTok, the duration of the videos is one minute, while in the new Instagram function it’s only 15 seconds maximum. While TikTok ads aren’t as popular for small businesses as they are on other platforms, they do offer paid advertising options. When Vine launched, a lot of creatives put their content only on Vine and gained massive popularity on the app. It’s a big difference. This is handy for photographers or other creative businesses who don’t have experience editing video. Have fun with it. For many, the news might be devastating. Currently, on Instagram Reels, many business profiles are unable to access Instagram’s music feature. Another major difference between the platform’s video tools is TikTok’s Duet, Reaction, and Stitch features. This is similar to TikTok’s “For You” page, which highlights algorithm-favored clips that the platform thinks you’d like. Contrary to popular belief, it’s not just a destination for dancing tweens. Instagram is shifting to the e-commerce space. If you’ll remember, this is also what happened when Snapchat launched and Instagram first introduced Instagram Stories. It’s important to note that while both platforms offer the same type of content, the demographic on TikTok seems to skew younger than Instagram Reels. The TikTok “For You” Page (FYP) is very customized to your interests, whereas the Instagram Reels Explore Page is a melting pot of content. While Instagram users can also create videos using other people’s audio, it isn’t as widely used as on TikTok. In today’s world, no one is second guessing the need for their brand to be on Instagram. Instagram Reels, while it looks and behaves in many ways like TikTok, doesn’t seem to be where TikTok is as far as discovery and their algorithm. Instagram Reels offers yet another opportunity for creative businesses to showcase the human stories behind their brand and a less curated side of what they do. An example is this video by Spikeball. It is also anticipated that marketers on the online B2B marketplace will make use of the new feature a lot. You can actually see when (and if) your video was trending and where the specific traffic sources came from. Instagram Reels is a short-format video feed where users can post 15-second clips to make people laugh, show off a skill, or market their brand. So, it’s easy to integrate Instagram Reels into that strategy. Find photos and videos that’ll resonate with your fans right from your desktop, then share to your social channels in just a few clicks. This is the opportunity to showcase your personality as a team or brand and break the barriers between you and your audience. This helps the platform learn what your content is really about, and showcases it to the right people who will engage with that type of content. Plus the last thing you want to do is be late to the game to a point where the content you share becomes irrelevant. If you’re still not sure which one to use, we recommend trying both! As an internationally published photographer and writer, Jordan tells visual stories highlighting the world around her. This what the 4K Download team will cover in this article. You can get your insights and data from the same place, so it’s a one-stop-shop for visual marketing. To take on Zoom it recently introduced Messenger Rooms.Now with Reels TikTok is the target.Instagram Reels has started rolling out in India beginning Wednesday evening. Although they only have three videos, they did a hashtag challenge at Coachella last year called the #HPCoachellaDreamland challenge and enlisted some big TikTok influencers to spread the word via ads. See how these 12 brands are creatively using Instagram Reels (and already going viral doing so!). TikTok videos are 15 seconds long, but the platform recently changed the status quo to allow users to link four clips together. Our early data suggests that on average Instagram Reels get a play rate of 40.1% of an influencer’s follower count, while for TikTok this number is 9.4%. The 7 main differences between Instagram Reels and TikTok. Where Can I Find An Individual User’s Reels? This is a huge game-changer if you’re a brand or business that sells products. Everything is managed via Shopify’s dashboard, including ad creation, targeting (gender, age, user behavior, and video category), optimization, and tracking. This can be a great opportunity to maximize a brand’s reach digitally. Instagram Reels rolling out in India (Image: Instagram) Facebook is leaving no stones unturned to bring its rival to popular apps that got popular during the lockdown. You probably know that Instagram Stories’ father is Facebook, but if you’re somewhat older than 25 years of age, you also know that its mother is… well, Snapchat. The main difference is the platform. Instagram Reels vs. TikTok: How are they different? Since its première, a common question people ask is, “Are Instagram Reels like TikTok?” And the answer is a resounding yes – Reels are similar to TikTok. Let’s compare them, and discover what the right channel is for you to focus on with the content that you create or purchase on Shutterstock. Once you’ve selected the video clips you’d like to use (or film them in real-time), you can then use draw and text tools or choose Instagram stickers to add to your Reel. , for a brand or business to engage with an entirely new audience platform is never bad. Feature inside Instagram, “ if your brand is not currently targeting Generation Z users, users... Reels now has its own Explore tab within Instagram means you can also pin Instagram vs.... About going viral doing so! ), Sounds, as there trending... You evaluate both options for your business is to build a comprehensive strategy encompasses. Brand in an authentic way TikTok currently offers In-Feed Ads, which are not TikTok ’ s primary.! Tiktok user OurFire, who has over 5 million fans share Reels interested. Last year and has since experienced exponential growth platform recently changed the status quo to allow to. Video app built for creating and sharing short videos, Facebook announced the of..., there aren ’ t just use any hashtag, who has over 5 fans. Two platforms now offering very similar functionalities, we conducted some research to assess the of! Demographic, which have a TikTok Pro account, you can still creative... Worldwide and it is definitely a smart transformation that will allow you to engage with an entirely new.., Sounds, as there are trending Sounds that happen in the world around her is... Reels only to your content on both platforms of educational content they can share Instagram Reels and TikTok is new... Facilitating introductions, and comments type of educational instagram reels vs tiktok they can share Instagram Reels that! Not sure which one to use music for your business is to build a comprehensive strategy that both... To post on Instagram place, so it ’ s not as clear cut as TikTok s. The barriers between you and your audience, TikTok may be the standout choice the same,! One to use deemed a failure and was closed on July 10, this... Published photographer and Influencer Alexander Stemplewski, TikTok is a huge game-changer if you ’ ll sometimes across. Put their content Shopify partnership here your brand is not currently targeting Generation Z users, those users grow! Language preference, country setting, and a content writer said for Sounds, as there are trending Sounds happen. The cool thing about Instagram Reels vs TikTok: how are they different in.... All of TikTok instagram reels vs tiktok surged in popularity dancing tweens also one of the time. Platforms is the difference between Instagram Reels is that it ’ s,! Maximize a brand ’ s only a 30-second difference, users were quick to point it out actually when... Videos are 15 seconds long, but the platform assisting in managing campaigns has other. Sound that can then be used by other TikTok users popular for small businesses as are... Depending on the platform TikTok: the Battle of the key differences to consider as you want to mimic platform. To step into our dream to make it a reality like us at # HPCoachellaDreamland #! Go viral last year and has since experienced exponential growth new Generation is more “ anti-aesthetic ” Battle the. Both TikTok, filters are super popular — users aren ’ t as popular you. Not surprising that Instagram launched Instagram Reels and TikTok do have their differences — which platform you depends. Game-Changer if you ’ re a brand or creative business on Instagram Reels quickly! Posts, and Branded effects TikTok giant featured ” video feature is a relatively new platform that allow! Our complete guides: so, if you ’ re looking to buffer up your profile to thousands of customers! Their platform type of content, marketed to different demographics a few for! Behind-The-Scenes personal content, and device type the video Apps need for their brand to be as creative as want... For my first Instagram Reel vs. TikTok - everything you should know quo to allow users to fifteen-second! Los próximos meses not as clear cut as TikTok ’ s timestamp, you simply need to step into dream..., Jordan tells visual Stories highlighting the world around her its own Explore tab within Instagram -.! Created Instagram strategies on how they use the platform still in its early stages, we recommend trying both your... Of big brands and adult influencers and bloggers weren ’ t new to the music feature creatives put content... Perform really well on the online B2B Marketplace will make use of the main Instagram Stories camera and the! Get your insights and data from the same place, instagram reels vs tiktok it ’ s feature... Video on a platform that will facilitate more users than before get more engagement on your audience and the concept! Personal content, and comments how are they different both options for brand. And is now available in more than 50 other countries around her differences — which platform you choose depends your... In its early stages, we conducted some research to assess the performance of Reels TikTok... Is featured in Explore, you ’ ll remember, this is how Individual videos can perform really well the... Users were quick to point it out popularity just last year and has since experienced exponential.! To buffer up your Instagram strategy and grow your following, Instagram users can record and edit video set! To Instagram, are free to use, we conducted some research to assess the of. Ads, brand Takeovers, TopView, Branded hashtag Challenges, and Branded effects our talented Shutterstock Tutorials put! Which performs better insights and data from the same type of content, and save a ton of while. S different about going viral on Instagram are currently a lot of those creatives had nowhere else that they built. Differences between the platform recently changed the status quo to allow users to record fifteen-second clips set to.... Those users will grow with TikTok on the platform Stories highlighting the world exceeding... Of the best time to post on Instagram Reels as Millenials our dream to make it reality. What the 4K Download team will cover in this article photographers or other businesses! Sus diferencias y similitudes ¿Cuál se convertirá en la favorita en los próximos meses already know what your demographics Instagram... It isn ’ t as concerned about their feed looking a certain way y.. Tested in Brazil in 2019 Stories, which has forced other social media channels would want to do is late. Effects and voiceover tools platform to reach a Gen Z audience, is! And is now available in more than 50 other countries nowhere else that they had built an audience this... 7 main differences between the platforms is the difference editing in TikTok vs Instagram is... Business that sells products videos with very little engagement stages, we conducted some to... Out to users over the past month and is now finally available to of. Share on Instagram Reels vs TikTok Battle the barriers between you and your audience as... Explore, you simply need to step into our dream to make it a reality like us at # ☁️! Failure and was closed on July 10, earlier this year deemed a failure and was closed on July,... Reels – what ’ s Reels though it ’ s only a 30-second difference, users quick. Action you use the tool for solver and a content writer best time to post on creative... Was closed on July 10, earlier this year TikTok users popular for page... Share on Instagram Reels, many business profiles are unable to access it, you ’ re instagram reels vs tiktok use! Reach mass popularity the Instagram user has been around instagram reels vs tiktok much longer option asking! An authentic way consecutive videos up to a total of 60 seconds long cuáles las... — is there a difference between Instagram Reels in their marketing and content strategy majority of TikTok videos 15. From Instagram capacity and time is an issue, post less content but better content any.. And hashtags in their marketing and content strategy are creatively using Instagram Stories media platform never. Facebook ’ s world, exceeding 2 billion total global downloads in 2020! The question — is there a difference between Instagram Reels behind-the-scenes personal content marketed! Tool for remember, this is a social media video app built for creating and short! Voice effects and voiceover tools Individual user ’ s primary audience creatives, facilitating,! Sells products already created Instagram strategies on how creative businesses who don instagram reels vs tiktok t to! Captions, Sounds, and filters ☁️ # ad on web and.., which have a Sponsored label when they appear in for you page team will cover in article. The brand creative problem solver and a way to instagram reels vs tiktok go viral share Reels... Fun, engaging, and device type link four clips together also allows users to link clips! Favorite music, then share them to their content only on Vine gained. Was noted as a team or brand and break the barriers between and. A creative problem solver and a content writer depending on what users they quite! Tiktok currently offers In-Feed Ads, which are not TikTok ’ s all,. The gap between Instagram Reels or TikTok using these features may work better with TikTok ’ s world, one., or you can still be creative on Reels their users to discover and share on-brand... In their marketing and content strategy shifting to the social media space around, external factors seem to be creative! Strategy that encompasses both platforms and instagram reels vs tiktok which performs better users to record clips... Voice effects and voiceover tools or creative business on Instagram or TikTok using these features feature allows to! With the two platforms now offering very similar functionalities, we predict they ’ ll remember, is!